You may have noticed today’s world is run mostly on one term– Judge the book by its cover”. The reason behind this trend is all the social media platforms’ influence. “If you don’t look good, you won’t be noticed by the world!”
This is why people are investing their incomes to make them look excellent. They buy attractive clothes, put up makeup, get a good haircut and so many others. All these to put good pictures or videos in social media platforms for better reach.
Let me tell you something, there is a great opportunity in this segment and many businesses have already taken those. That opportunity is “on-demand beauty service”, yes, you heard it right! This is a rapidly growing business right now.
If you are into this business and want to develop apps that can accelerate your service, you are in the right place. With our years of experience in this industry, we can help you guide the best way possible for the development of the on-demand beauty service app.
Without any further due, let’s get started.
What is an On-demand Beauty Services App?
An on-demand beauty services apps serve customers with professional beauty service providers through a mobile platform. You are like sitting on your couch, browsing through the app and booking a service for your desired haircut. You’ll get your haircut done at your home at your desired time.
Remember when getting a haircut meant blocking out half your day? The beauty industry has come a long way since then! The concept is simple: these apps create a digital marketplace where customers can book beauty services and enjoy them right at home. People don’t have to wait hours or travel 5-10 miles to get a proper haircut now.
According to Beauty Business Journal, 78% of salon customers now prefer at-home services, especially after getting used to doorstep deliveries in recent years. And here’s the kicker – mobile beauty providers are reporting 40% higher customer satisfaction rates than traditional salons!
For business owners like you, this spells opportunity. You don’t need a fancy storefront or expensive salon equipment. Your main assets are skilled beauticians and a user-friendly app. Data from Salon Success Quarterly shows mobile beauty businesses have 60% lower startup costs compared to traditional salons.
The real beauty of these apps lies in their variety of services. Here’s what you can offer:
Hair Services:
- Haircuts and styling.
- Hair coloring and treatments.
- Bridal and special occasion hairstyling.
Skincare:
- Facials and clean-ups.
- Anti-aging treatments.
- Waxing and threading.
Nail Care:
- Manicures and pedicures.
- Nail art and extensions.
- Gel polish services.
Makeup:
- Party and event makeup.
- Bridal makeup.
- Professional photoshoot makeup.
Wellness:
- Massages.
- Spa treatments.
- Aromatherapy.
Here’s what’s really exciting – the mobile beauty market is growing 3x faster than traditional salon services. Forbes Beauty Report shows that early movers in this space are seeing returns of up to 200% in their first year!
Essential Features of an On-Demand Beauty Service App
Features are the elements that determine whether the on-demand beauty app will dominate the market. Good features often help users love the app. You must be thinking, “Well, I’ll add as many features as possible inside it”.
No, that’s not the case here. As you are developing the app, you can’t add tons of features initially. That would have cost more and even needed years to develop. As a result, your apps may never see the sunlight. That’s why choosing the core features, as known as MVP features first is wise.
Here are the features to consider:
User/Customer App
- User registration and profile management.
- Service browsing and booking.
- Real-time tracking and notifications.
- Payment gateway integration.
- Ratings and reviews.
Service Provider App
- Profile creation and service listing.
- Appointment management.
- Earnings and payment tracking.
- Availability status updates.
- Map navigation for customer location.
Admin App
- Dashboard and analytics.
- User and service provider management.
- Transaction management.
- Promotions and discount management.
- Push Notification & Content Management.
These are the must-have features for all three applications. If you look at our in-house developed beauty service app, Romoni, you’ll see it’s a well-developed intuitive app. We have started with MVP apps, now it is evolved with many more exciting features.
How to Develop an On-Demand Beauty Service App
In the previous section, I’ve covered the key features that you really need to develop the apps. Now, it’s time to bring those apps to life. Don’t worry, it won’t be that difficult if you follow my steps below. With my years of experience, I will guide you with the best practices that will quickly but effectively develop on-demand beauty service apps.
Here are the steps to create on-demand beauty service apps:
1. Market Research and Analysis
First thing first! You must identify your target audience. Are you trying to grab people like busy professionals who need at-home services? Or perhaps beauty specialists who are looking for more clients? You need to research deeply into demographics, lifestyle patterns and beauty service preferences. it is crucial because if you know your targetted audience that you want to serve, you’ll have a clear path that you need to walk through.
Next up is competitor analysis. If you look at apps like StyleSeat, Glamsquad and Urban – not just to see what they’re doing right, but more importantly, to spot what they’re missing. That gap? That’s your opportunity to shine! These gaps will help you to find out your Unique Selling Point (USP) and make you shine in a competitive market.
2. Define Your Business Model
Let’s talk money – but make it beautiful! After having enough knowledge of market analysis and its shortcomings, you need a proper business model that will act as a backbone.
The commission-based model is popular. You’ll be taking a small percentage from each booking. But have you considered a subscription model where beauty pros pay a monthly fee for premium features? Or maybe a hybrid approach? That means the perfect blend of commission-based and subscription-based business models.
Pro tip: Many successful beauty apps start with a basic free tier to attract users, then introduce premium features once they’ve built a loyal following. Smart, right?
3. Choose the Right Development Approach
This is where things get exciting! Choosing your development approach is like selecting your dream team.
For platforms, you’ve got choices: iOS android, or both? While having both is ideal, starting with one platform based on your target audience can be a smart move. Remember, Instagram started as iOS-only and that worked out pretty well for them!
4. Design and User Experience
Here’s where you make your app not just functional, but absolutely fabulous! You’ll start with wireframes. This is your app’s blueprint. Where should the booking button go? How many steps to complete a reservation? Every detail matters! The goal is to make booking a beauty service as intuitive as taking a selfie.
Color schemes, typography and imagery aren’t just about looking pretty (though that’s important in the beauty industry!). They’re about creating an experience that makes users feel pampered from the moment they open your app.
5. Development and Testing
Do you know what time it is? It’s development time! This is where all the planning starts turning into something real and exciting.
Using agile development means you build your app in small and manageable chunks. First, you might develop the booking system, then the payment processing, followed by the review system. Each piece gets tested thoroughly before you move on. Remember to choose the right tech when developing your on-demand beauty service app. We recommend you to choose Flutter as it helps to build you iOS and Android apps simultaneously.
Speaking of testing – you’ll put your app through its paces! Security testing ensures customer data is safe (super important!), usability testing confirms everything’s user-friendly and performance testing makes sure your app runs smoothly even during peak booking hours.
6. Launch and Marketing
You need to focus on App Store Optimization (ASO) – think SEO but for app stores. This means choosing the right keywords, creating stunning screenshots and writing descriptions that make users click “Download” immediately.
Your marketing strategy might include influencer partnerships (perfect for the beauty industry!), social media campaigns and maybe even a launch event. Remember, in the beauty world, visual content is king – or should I say, queen!
7. Post-Launch Support and Maintenance
Launching your app is just the beginning! Regular updates keep your app fresh and bug-free. But more importantly, they show your users you’re committed to improving their experience. Listen to user feedback. When users request features or report issues, respond quickly.
Consider implementing an in-app feedback system. The easier you make it for users to share their thoughts, the more valuable insights you’ll receive. Keep this in mind– engaged users become loyal users!
Remember, building a successful beauty service app is a journey, not a sprint. Take these steps one at a time, focus on quality and always keep your users’ needs at heart.
You can Count on Us
If you are looking for a reliable and experienced team that has tons of knowledge and expertise, you can count us on. We can help you develop your desired on-demand beauty service apps that can outstand the marketplace. We have already worked with 300+ brands and startups including one of the leading on-demand beauty service provider Romoni. Take a look at our achievements–
- 10+ years of experience.
- 200+ dedicated designers and developers.
- 300+ projects are served already.
- Dedicated project managers.
- Top-notch UI/UX team.
Share your concept with us and we’ll deliver you the absolute best you should get. We are just waiting for you.
Final Thoughts
Let’s wrap things up with some real talk. Building a beauty service app isn’t just about jumping on the tech bandwagon. It’s about creating something meaningful – a platform that makes life easier for both beauty professionals and their clients.
Start with that crystal-clear vision you have. Pour your heart into the user experience. And always, always build with growth in mind – because trust me, when your app takes off (and it will!), you’ll want it to scale seamlessly.
Need a helping hand in bringing your beauty app vision to life? We’re here to support your journey every step of the way. Let’s create something beautiful together!