Nagorik Editorial Team

Posted on

January 16, 2025

How to Sell VPN Service: A Proven Guideline

how to sell vpn

In our internet-driven world, Virtual Private Networks, or VPNs, are super important for people and companies who need more privacy and safety. The business for VPNs is booming, so there’s a sweet chance to earn revenue and sell VPN-related services to others. 

But if you wanna beat the competition and make great sales, you’ll need a game plan. And in this article, we’ll show you how to get there. In this article, we will dive through efficient and proven ways to sell VPN service and stand out in this very competitive VPN Market. Let’s start! 

Start with Market Research

To sell your VPN well, you must first understand the market. The VPN world is constantly growing. It will be worth a whopping $44 billion in 2022 and 50.9 billion in 2023, and it is expected to grow around 15.3% more as time passes, reaching a value of 137 billion by 2030.  

Many countries have a growing VPN need. For instance, Russia’s VPN demands grew 1,000% in a week in 2022. At the same time, Qatar has the highest VPN adoption. VPNs are useful in countries like China, where many apps are blocked off. You can also target Iran, Syria, Uganda, and other countries that have limited internet usage. 

However, for people who have no restrictions, you can target them to be more aware of their internet data, and they can hide their IPs from hackers or organizations. 

You’ll find all sorts of people using VPNs, from folks who just want to keep their online shopping hidden to big companies that want to ensure the safety of their home office crew and information. 

This mix of markets gives you a variety of groups you can target, all looking for something unique. Once you identify the growing trends, you can shape your pitch to sell the right VPN for their needs.

Define Your Target Market

The next step is to find out your target market. You can analyze the trends of scenarios where people use VPNs, such as age, gender, financial capabilities, and behaviors. It could be selling your vpn to a general niche or business. 

According to DemandSage, 80% of people use VPNs for increased security, followed by protecting information. 

Considering these factors, you can find a target market from which you can sell your VPN service through campaigns, content, and marketing. 

Find Your Target Audience

After you defined your target market, it’s time to look into your target audience. Who will you sell your VPN too? Is it to a particular audience? Gender? And so on. 

Speaking of gender, a survey shows around 62% of males and 38% of females use VPN services. Additionally, you might want to target a certain age too. According to DemandSage, people who are aged 28-43, also known as the Milenials have the highest VPN use, compared to Gen Z. So you can craft your selling game based on these data and make it effective. 

Analyze Your Competitors 

Analyzing competitors is crucial to creating a smart plan for selling VPN services. Knowing what other companies offer helps businesses identify market gaps, improve their sales pitches, and stand out. Big names in the VPN world include NordVPN, ExpressVPN, and Surfshark, as well as newer companies targeting specific groups.

You should look at their prices, features, user experience, and customer support. Some focus on speed and having servers worldwide, while others highlight advanced security or easy-to-use designs.

Reading user reviews is key to understanding people’s problems and where other VPNs fall short, giving you a chance to be different. This analysis should also consider outside factors, like new laws, tech improvements, and changing customer views on privacy and data protection. By spotting trends like more people wanting VPNs that work well with streaming or support many devices, you can shape your services to meet these needs.

Lastly, how competitors brand themselves gives a good idea of how they build trust in a busy market. In the end, looking closely at competitors helps VPN sellers improve their services and stay ahead in a constantly changing and growing field.

Find Your Unique Selling Point (USP)

VPN market is very competitive and it’s quite impossible for a new venture to establish itself without having a unique selling point (USP). So, after analyzing your competitors or top VPN brands, find out the gaps that existing VPN brands are not covering with their features. Then, integrate such features with your VPN and let people know how you are solving their unique problem. It will give a competitive advantage and make your VPN selling easier.

Pick Your Business Model

Before discussing how to sell, it’s essential to figure out your game plan for selling VPN services. There are a lot of ways you can venture with your VPN, here are some popular ones mentioned below:

Subscription-Based Model

The subscription model is a widely used strategy among VPN companies. In this method, customers can pay a regular fee to use your VPN services, which you can set monthly or yearly. This creates a consistent revenue flow and helps attract traffic to your app. You can provide competitive pricing, good deals and focus on good customer service.

Ad-based Model

The ad-based model works by making customers watch ads to use the VPN app. It is an amazing choice for free app. Here, people will see ads whenever they use the app. These ads can be in the form of 5-second to 1-minute ads to watch for a server to unlock or occasionally placing banners at the corners.

Freemium Model

The freemium model provides basic VPN services at no cost while charging for advanced features. This strategy helps get many customers on board to use the app, allowing them to experience the service risk-free. The idea is to convert the free users into paying subscribers. 

Discover more about VPN business model here.

Leverage SaaS Sales Funnel

When your VPN business gets bigger, an efficient sales tactic is key. Add more servers, introduce new features, bring in features, and place more ad and SEO tactics to get new customers.

Implement a sales funnel to boost efficiency. A SaaS sales funnel is a method to make a typical audience into a loyal customer of your product or service. Here’s the one we follow to make sure your services have the best sales. It is known as the AEDPRUA method, where the following stages come into play:

  • Awareness – This is the first step of the funnel. Here, you create awareness about your product through paid ads, SEO techniques, social media posts, or events. Your goal is to gain as many reactions and leads as possible.
  • Evaluation – Here, interested people will compare your product/service. From checking prices to features and reviews, they’ll decide whether to use or not. So, have your team ready to answer any questions.
  • Decision – In this stage, it’ll be a yes or no to your product. People might engage with your sales team to ask for a demo and discuss the pricing.
  • Purchase – At this stage, the person will transition into becoming your customer by buying the product/service. It could be any of your suggested subscriptions.
  • Retention – Retention is important. The higher the retention, the more sales you generate as people stay around longer. So, it’s crucial to keep your audience engaged.
  • Upsell – When a customer has been sticking to your VPN plan for a while, you might allow them to upgrade to a better one. But make sure it complements the one they have to avoid any confusion.
  • Advocacy – When someone is happy with your service, they advocate for it. It can be in the form of reviews, testimonials, or word of mouth. With this, its cycle begins again.

This sales funnel can be applied in the form of an AARRR method as well, where:

  • Acquisition – uses the methods of “Awareness” to get people interested in your app. 
  • Activation – uses the evaluation or decision stages
  • Retention – applies the retention method to stay hooked on the app. 
  • Revenue – This is where you start generating revenue when customers pay for your plans. 
  • Referral – This is where the “Advocacy” stage starts, customers will use their experience as a “referral” to get into new audience, beginning the sales funnel cycle. 

Cater Special Pricing & Offers

Pricing is crucial if you’re selling your own app. Research your rivals’ rates to get an idea of the going rates and negotiate a better bargain.

VPN services often go with subscription plans for their pricing. They offer monthly and annual plans for several years to attract all customers. Giving discounts on more extended plans and providing free trial periods might make people want to sign up for the paid stuff.

Giving additional perks to current users where they can get new people to sign up is another terrific way to boost sales. You can give them discounts or extended free trials when they bring in new users through a unique affiliate link or code. It’s a method that keeps customers happy and allows the business to sell well. 

Create a Top-Notch Brand Image

A solid brand identity is important if you want to shine in the growing VPN market. No matter which model you choose, whether selling your app or being a reseller, branding is the front and center to get people to tune in to your services and gain their trust.

Your brand should promote reliability, security, and innovation. Get a professional logo that looks clean and easy to read, a consistent color palette, and a catchy tagline. Your website should highlight the brand image as well. It features a sleek design, intuitive navigation, and clear messaging that highlights the benefits of your VPN service.

Your brand should also advocate transparency. Include the privacy policies and no-logs commitment and show how the user’s data is used. A user will be more interested in using an app where they can feel heard, is trustworthy, and transparent.

Make an Easy-to-Use App

The success of your VPN service sales depends on its user-friendly platform. It should make signing up a breeze, with easy account setup and plan selection options. 

Payment options include credit cards, PayPal, or crypto. The VPN app you’re selling should prioritize ease and efficiency. It should include one-tap connections, a clear server list, and straightforward kill switch options. 

It should also be compatible with various gadgets like phones, tablets, computers, and routers. And don’t forget to have good customer support. Providing support resources such as FAQs, guides, and 24/7 customer help is essential for resolving problems quickly and gaining customer satisfaction. Including live chat or email can help further enhance the user experience.

Have an Efficient Marketing Plan

Marketing is crucial for a VPN business, as it helps attract potential customers and showcase the benefits of the service. To achieve this, it is essential to have a solid marketing plan that targets the right audience. 

SEO

SEO is crucial to selling the VPN. It helps attract organic visitors to your site by addressing user queries and providing relevant content. You can create content based on popular keywords related to VPN and post it as blog, videos and infographics. In this way, you’ll be able to demonstrate your expertise and gain the trust of potential clients.

Social Media

Another way to market it is by social platforms like Facebook, Instagram, and Twitter. These are ideal for targeting specific audiences who want to try out VPNs for various of reasons. So, create copies and posts with catchy picture and texts to promote your VPN’s features.

Influencer Marketing

Additionally, partnering with online celebrities and influencers who share your values can also help boost your site’s visibility and sales. You can reach out to writers, celebrities, Youtubers, streamers or even Tiktokers. They can craft different forms of content to promote your VPN and attract potential customers.

Push Notification

When using the app, you can allow to send push notifications to your users talking about a specific feature. It is great to help free or users who might need to upgrade to a better plan. However, it is important to not bombard their notifications while effectively executing the plan. 

Email Marketing

Another way you can sell your VPN is by sending out emails about the various features about it. It is also known as a “Promotional Email”. In here, you might send mails about potential threats about privacy and sell your VPN through it, or you might talk about great deals the app is offering too. Again, the key here is to not spam them with too many mails and focus on promoting one attribute at a time. 

Upselling & Cross Selling

If your user is on a free-trial or a lower subscription plan and want to sell them the better deal, you can try upselling them. You can execute this by sending out notifications or emails talking about the threat of not upgrading to the plan. You can also give them a good discount and additional perks that will excite them upgrade to the more expensive plan. 

Similarly, you can also sell them additional products that can make their VPN app experience a lot better. It is called cross-selling. You might sell better servers, advanced encryption methods and so on. 

Referral links

If you have users on board and want to sell it to more audience, you can use them to garner new attention towards it by offering a perk. We will achieve it by referral links. 

In this scheme, the user will have a special link or invite that they can share with their friends and once they click on it, they get a discount or points. It is helpful to generate new customers with minimal marketing spend, as you’re utilizing the existing customers on board. 

Gain Trust with Reviews

When selling something where trust matters, good words from people who’ve used your service can significantly influence selling more. If your customers like your services, ask them to drop some praise on places like Trustpilot, your website, app stores, or their social feeds.

When tackling negative comments, resolve them quickly to show dedication to customer service. Make sure to stay transparent with your audience. Getting real with people who weren’t happy initially could win you a fan who’ll stick around.

Provide Excellent Customer Support

It’s always easier to sell something to your existing customer compared to acquire new one. Specially, in SaaS business, the key to drive sales and keeping the revenue curve upward is to have loyal customer base who will continue to renew your subscription and refer your app to their surroundings. Eventually, the key to having a loyal customer base is to provide excellent customer support. All the prominent VPN companies have an exceptionally efficient customer support system. Try to form a team of support engineers with 24/7 customer support system and try to provide real-time solution for any technical difficulties your subscribers are facing.

How Can Nagorik Help?

Nagorik is a leading VPN development company with experience working with top VPN platforms. We have worked with 20+ VPN brands, including Enova VPN, Shark VPN, Voltify VPN, etc. With our expertise, we can help you craft the ideal VPN sales plan of your dreams and allow you to create a name for yourself in this growing market. 

Here are some of the features we are offering:

  • 100+ experienced developers to provide you with the best possible VPN app.
  • 8+ years of experience in the VPN industry.
  • Already worked with 20+ global VPN brands.
  • Building VPN apps for all major operating systems including iOS, Android, Windows, macOS, etc.
  • Protocol expertise in all the major VPN protocols including OpenVPN, Shadowsocks, WireGuard, IKEv2, V2Ray, etc.
  • VPN marketing and technical consultency.
  • White-label and hosted solution opportunity prompt market penetration.
  • 24/7 customer support for existing customer.
  • Quality service at an affordable cost.

Conclusion

Selling a VPN is an art, and doing it right will make you reach sky-high. When you have a clear idea of the tactics, you can crack the code to break into the industry and generate sales no matter which route you pick.

With these tricks, you can start your strategy to sell a VPN service and make a name for yourself in this growing market.  However, you don’t have to do this alone. Nagorik is always there to help you with your VPN needs. 

Contact us today to unlock the potential of your business. From crafting the best plan to sell to keeping customers hooked for more, we’ll help you through it all. Let’s make something big together. Feel free to reach out to us. Our team of experts can’t wait to serve you. 

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